Branding Brief for Logo & Brand Design

Please fill out the form below to help us understand your brand, target audience, and design preferences. This will allow us to create a strong visual identity, including logo design, website, and marketing strategy that perfectly reflects your business.

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Nombre

Nombre

Apellidos

Correo electrónico

1.1 Company Name:

(Please provide the name of your company)

1.2 Industry:

(Choose from: Multi-Family Real Estate, Smart Building Tech, Property Management, etc.)

1.3 Mission & Vision:

(What is your company’s mission? What do you aim to achieve in the future?)

1.4 Key Services/Products:

(Please list your primary services/products offered to clients in the multi-family sector)

2.1 Who are your primary target customers?

(Developers, investors, property managers, tenants, etc.)

2.2 Demographics:

(Please describe the age, profession, and location of your target audience)

2.3 What are the key pain points your audience faces, and how does your brand solve them?

(Provide specific challenges your target customers encounter and how your company addresses these challenges)

3.1 How would you describe your brand in 3-5 words?

(For example: Innovative, Reliable, Professional, Smart, Sustainable, etc.)

3.2 Core Values:

(What are the key values that guide your company and brand? For example: Integrity, Innovation, Sustainability, Customer-Centric)

4.1 Who are your top 3-5 competitors?

(Please list their names)

4.2 How does your brand differ from these competitors?

(What unique value do you offer compared to your competitors?)

5.1 Preferred Color Palette:

(Please provide color preferences or any specific colors you want to incorporate, including hex codes if possible)

5.2 Typography Preferences:

(Do you prefer modern, classic, bold, minimalist fonts, etc.? Please provide any specific examples if you have them)

5.3 Imagery Style:

(What type of imagery best represents your brand? For example: realistic, abstract, community-oriented, architectural, etc.)

5.3 Imagery Style: (copia)

(What type of imagery best represents your brand? For example: realistic, abstract, community-oriented, architectural, etc.)

6.1 Should the logo include an icon, or should it be purely typographic?

(Please specify your preference)

6.2 Any symbols, themes, or elements you want to incorporate into the logo?

(For example: Buildings, sustainability, tech elements, etc.)

6.3 Should the logo work in black & white and color?

(Please confirm whether you need both versions)

6.4 Where will the logo primarily be used?

(Website, social media, business cards, physical spaces, merchandise, etc.)

7.1 How would you describe the voice of your brand?

(For example: Professional but approachable, authoritative, friendly, sophisticated, etc.)

of 5.1 Imagery

7.2 Key Phrases or Slogans:

(Any key messages or slogans that should be included in the branding?)

8. Deliverables

• Primary Logo
• Secondary Logo Variations
• Social Media Profile Images
• Business Card Design
• Brand Guidelines Document
• Website Design & Development
• Social Media Templates
• Email Campaign Templates
• Digital Marketing Strategy

Please confirm the deliverables you require:

Other (please specify)

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